We recently came across this parent blog post in the New York Times called Beauty Tips For Girls, From LEGO. Here is an excerpt of the piece:
“My 7-year-old wants to know if she has an oval face. Why? Because “oval faces can often have almost any style haircut because almost everything looks great on this face shape!” Her sudden concern with her hairstyle “looking great” comes courtesy of her new Lego Club Magazine, which included “Emma’s Beauty Tips” in the March-April 2015 Lego Club Magazine. She is 7. My little girl, the shape of her face, and whether her haircut is flattering are none of Lego’s concern. It wasn’t even her concern until a toy magazine told her to start worrying about it. I had come down (barely) on Lego’s side in its quest to sell girls the glammed-up Lego Friends line, full of bricked-out beauty salons and pool parties and horse stables. But now this?”
Typically we love you and your work, but your LEGO Friends beauty tips in the last issue of the LEGO Club Magazine is just wrong. Being smart and kind is beautiful, not your hair or face shape. Playtime shouldn’t be about beauty tips, it should be about learning and growing. Shaping the next generation is a great privilege. Let’s not waste it. If anything, this is the type of beauty tip we expect from you LEGO and you said this message back in 1981. Still relevant today.