From November 29th, 2016 – December 1st, 2016, we helped AWS re:Invent Conference attendees help build the Amazon Web Services Logo out of LEGO at the Venetian in Las Vegas.  The sign was made up of over 8000 LEGO Bricks and 4000 LEGO Minifigures.  Over 12,000 pieces of LEGO.  Each LEGO Minifigure was custom made by an attendee and placed on the LEGO cubes.  The LEGO Minifigures represent the collective uniqueness of 23,000 attendees that come from all over the world for this conference.  This sign will be displayed at the Amazon Web Service Headquarters back in Seattle at the event.  Check out videos and photos of the process of building the sign:

Happy with how the @amazonwebservices LEGO logo turned out. Over 5000 LEGO bricks and 4000 LEGO minifigures make up this sign. The thousands of LEGO minifigures represent the diversity of attendees at @awsreinvent conference. Thanks Amazon Web Services and Opus Team for having us. #reinvent #reinvent2016 #lego #awsreinvent2016 #awsreinvent #amazon #play #playwell #amazonwebservices @opusagency #legominifigures #legominifig #legominifigure #legobricks #building #aws

A post shared by Play-Well TEKnologies (@playwellteknologies) on Dec 5, 2016 at 1:39pm PST

The @amazonwebservices LEGO logo is complete. It took over 2 days to build and thousands of AWS attendees helped complete it. The thousands of LEGO minifigures represent all of the attendees of @awsreinvent conference. #reinvent #reinvent2016 #lego #awsreinvent2016 #awsreinvent #amazon #play #playwell #amazonwebservices

A post shared by Play-Well TEKnologies (@playwellteknologies) on Dec 1, 2016 at 9:50am PST

We took a tour of the @awsreinvent conf hall and ended with the almost completed LEGO @amazonwebservices logo. Over 5000 LEGO Bricks and 4000 LEGO minifigures. #Reinvent #Reinvent2016 #awsreinvent #lego #awsreinvent2016 #amazonwebservices #amazon

A post shared by Play-Well TEKnologies (@playwellteknologies) on Nov 30, 2016 at 5:40pm PST