PRESS ADVISORY: Building The City of Anthem out of 40,000 LEGO® Pieces

On Saturday March 10th, 2018, Play-Well TEKnologies is offering a free and kid friendly, city of Anthem LEGO® build at the Caurus Academy! Families will build the city of Anthem out of 40,000 LEGO® Bricks! Kids can construct the Adventure Playground, Daisy Mountain, their own home, school and favorite park all out of LEGO®. Students will explore hands on architecture through learning about overlapping and how buildings are so strong! All LEGO® materials will be provided by Play-Well.  For safety, all kids need to bring an adult.

Families will get the opportunity to build the city of Anthem as they see it, as well as answer these questions through play:

  • What is your favorite part of Anthem?
  • How would you design your own house?
  • How would you make Anthem even better than it is now?

This is a FREE event for kids ages 5+. Only kids need tickets

Here are the details of the event:

Event: Building The City of Anthem out of 40,000 LEGO® Bricks

Location: Caurus Academy 41900 N. 42nd Ave. Anthem, AZ 85086

Date & Time: Saturday March 10th, 2018 10:00am – 1:00pm

To register for the event, please visit our Eventbrite page HERE.

Play-Well Contact: Jennifer Gaona, jennifer@play-well.org602-317-7448

Play-Well TEKnologies

Play-Well TEKnologies teaches LEGO-Inspired STEM Programs to approximately 100,000 kids/year around the U.S.  Their goal is to inspire the next generation of engineers, innovators, scientists, and inventors all through the power of play.  Kids dive into our classes and exercise their innate gift for building. They come away understanding fundamental principles of engineering and physics. The experience boosts their confidence, creativity and ability to collaborate.  For more information, visit

Examples of other Play-Well City Builds:


Building The City of Honolulu out of 20,000 LEGO® Pieces

On Saturday, June 3, 2017, Play-Well TEKnologies and the Hawaii State Public Library will be collaborating together to create an opportunity for families to build the city of Honolulu out of 20,000 LEGO® Bricks.  Families will have the opportunity to create Honolulu, as they would like to see it.  They can construct the library, downtown Honolulu, their own home, school, playgrounds, parks etc., all out of 20,000 LEGO® pieces all for FREE.  Kids will explore hands-on architecture and learn about how to build strong structures out of LEGO® bricks.

The event is the Kick-off to Hawaii State Public Library’s Summer Reading Program and is completely FREE to the public.  We do encourage families to register at the link below, as the event may sell out.

Here are the details:

Date & Time:  Saturday, June 3rd, 2017 / 10:00 AM – 1:00 PM

(You can register for one of six different 30-minute time slots throughout the day)

Location: Hawaii State Public Library, 478 South King Street, Honolulu, HI 96813

Register For The City of Honolulu Build Here

Event Contacts:

Frequently Asked Questions:

What do these city builds look like?

Can I drop my kid off at the event?

  • We ask that parents stay with their kids at all times

Will the kids get to keep their LEGO® creations after the event is over?

Can kids bring their own LEGO pieces to add to the city?

  • We ask that kids keep their LEGO® pieces at home as we would not want them to lose their favorite LEGO® pieces

We aren’t able to make it to the event, but would love for you to come to our neighborhood or school.  Is that possible?

How Long Has Play-Well Been in Hawaii?

For more information about Play-Well, visit or send a question to Wrenn Okada at

How To Turn Your Passion For LEGO® Into A Career

Retired LEGO® Master Model Builder Steve Gerling wearing one of our Play-Well Bow Ties.

Parents frequently ask us “How can my kid become a LEGO® Master Builder?”  Although we are not LEGO® Master Builders ourselves, we have met a few of them and we have spent a great deal of time in the world of LEGO®.  So, we decided the best way to answer these questions is to compile an extensive list of our favorite resources about the various paths of turning your love of LEGO® into a career.  

We apologize for the length, as we wanted to make it as comprehensive a list as possible.  If you have additional links you’d like to share, feel free to provide them in the comments below.  

We have broken it down into two sections:

  1. How Can My Child Become a LEGO® Master Builder?  
  2. Can I Get Paid To Play With LEGO® without becoming a LEGO® Master Builder?

We hope you find this helpful.

How Can My Child Become a LEGO® Master Builder – Comprehensive Resource List

Before we begin, we must first define a few job terms in the world of LEGO®.

LEGO® Master Builders are generally responsible for designing and building promotional displays for The LEGO Group, such as X-Wing, LEGO® Version of David Ortiz, and the Millennium Falcon.  There are currently only 7 LEGO® Master Builders in the world.

LEGO® Designers create the LEGO sets that you get to build with.

LEGO® Master Model Builders create promotional displays at LEGOLAND Parks around the world.

LEGO® Certified Professionals is a community-based program made up of adult LEGO® hobbyists who have turned their passion for building and creating with LEGO® bricks into a full-time or part-time profession.

What we found from our research is a complicated truth.  There is no specific route to become a LEGO® Master Builder. Master builders and designers come from all different backgrounds and all walks of life. Some builders didn’t even play with LEGO® as a kid!

Does your entire family consist of LEGO® fanatics? For the last seven years, we have been working with the Father and son duo, Dan and Chris Steininger, as part of LEGO® Kidsfest,. Chris has followed in his father Dan’s footsteps to become a father-son LEGO® Master Builder team! For the Steininger’s LEGO® really is a family affair.

Top: The son, Chris Steininger, and his family wearing LEGO® Bow Ties Bottom: The Father, Dan Steininger talking with an aspiring LEGO® Builder at the final LEGO® Kidsfest.

The LEGO® Master Model Builder world has been a bit of a boys club but the field is transitioning into an increasingly girl-friendly environment. In June 2014, LEGOLAND Discovery Center Westchester hired their first female LEGO® Master Model Builder, Veronica Watson.  She was recently in a NY Times article, featuring her LEGO version of Picasso’s Guernica.   

Dana Brandsema, one of our awesome Play-Well staff, was a LEGO® Master Model Builder back in 2010 at San Diego’s LEGOLAND.  Here is her story on how she became a model builder:

If your daughter loves to create unique creations out of LEGO® make sure to snap a lot of photos for her portfolio.  One day she may be competing to become the next LEGO® Master Builder.

Not all of the LEGO® Master Builders spend their time making models for theme parks and discovery centers. Former corporate attorney, Nathan Sawaya left his job in New York City to become a full-time LEGO® artist. His brick sculptures have been featured in countless museums and galleries around the world.  He is best known for his Art of The Brick Exhibition, which CNN has called “one of the top global exhibitions to see.”

Many of the Master Builders we have come across have a background in the arts including fine art, cartoons and sculpting. Erik Varszegi didn’t play with LEGO® as a child but he did love comic books and Star Wars.

The LEGO® Blockumentary Series is a great resource for parents & kids who want to learn what it’s like during at an average day working for LEGO®.  Here is one of Dan Steininger.

If you would like to work at LEGOLAND as a LEGO® Master Model Builder, there is one rite of passage for everyone in this coveted job. The LEGO® Master Model Builder job interview is a live competition where LEGO® fanatics have to build against one another to earn the spot as the newest LEGO® Master Model Builder. Check out this video of a real LEGO® Master Model Builder build competition at the LEGOLAND Discovery Center in Arizona.

According to LEGOLAND staff, “passion and the agility of being creative” are key ingredients to becoming part of the LEGO® team.  Here is an infographic from LEGOLAND on how to become a LEGO® Master Model Builder. 

Quartz recently did an interesting interview with Erik Varszegi and asked him about becoming a Master Builder.   According to Eric, the harsh reality is, “Sadly, you probably have a better chance of being a pro basketball player.”  There are only 7 LEGO® Master Builders in the world.

That is no reason to be discouraged.  There are still hundreds of jobs with LEGO® besides being a Master Builder and working at the LEGO® company is a great way to climb through the ranks. You can start as a gluer, a model builder, product design, transportation logistics, engineering, game design and more. LEGO® is always hiring enthusiastic, passionate people. They have offices and build centers all over the world and many times model builders will have the flexibility to relocate. Check out their online job listings for more information.

Want to know what it is like to work at The LEGO Group Headquarters?  Check out this video and the Life At The LEGO Group YouTube Series here.

Can I Get Paid To Play With LEGO® without becoming a LEGO® Master Builder?

You sure can.  Another route to being able to play to build with LEGO® is to explore the world of AFOL:  Adult Fans of LEGO®.  An entire documentary called The LEGO® Brickumentary depicts the AFOL world and all the awesome people who are part of it.  

Quite a few people in the AFOL community have been able to turn their passion of LEGO® into a part or full-time job playing with LEGO®. One of those amazing people, Alice Finch, built gigantic models of both Hogwarts and Rivendell out of LEGO® materials.

Alice may not have the title of a LEGO® Master Builder, but all of her work communicates otherwise.  There is Miss Courageous, Millie Higert, who makes LEGO®-Inspired Jewelry.  There is the creative artist, Guy Himber, who makes fun, customizable pieces out of LEGO®.  Mariann Asanuma, a former LEGO® Master Model Builder, makes models out of LEGO® materials through her organization, Modeling Building Secrets.  Joshua Harlan and Matthew Kay turned their love of LEGO® into a film career where they spotlight the world’s top LEGO® builders and their creations on their youtube channel: Beyond The Brick.   They recently visited Alice Finch’s house to see her 4 Million LEGO® piece collection.

You can meet tremendous LEGO® builders and creators, just like them, at the AFOL events that happen all over the country and see some of their incredible creations.  Here is a list of these LEGO® Conventions.  

Here are a few other pretty amazing people creating phenomenal creations with LEGO® materials:

Adam Ward, Soul Pancake

Jason Allemann of JKBrickworks

Yoshito Isogawa, who has written a few books about LEGO, including The LEGO Technic Idea Book: Simple Machines

In our travels, we have met LEGO® Stop-Motion Animators,  photographers of all things LEGO® with huge followings on Instagram, writers blogging about their love of LEGO®, designers who create custom LEGO® Minifigures, as well as individuals making a living simply opening LEGO® kits to talk about them.  Check out this next example.

Do you think you are still too young to get paid to play with LEGO®?

Meet Evan, who started making videos of him playing with toys at 6.  He now has been doing reviews about LEGO® sets and other toys on his channel EvanTubeHD for the past 5 years.

His little sister also has a channel called JillianTubeHD.

How do we play with LEGO® at Play-Well?

At Play-Well, we play with LEGO® by teaching LEGO®-Inspired STEM and STEAM programs. Our hope is to inspire the next generation of engineers, inventors, and innovators, as well as LEGO® Master Builders & Designers.  Our staff love getting kids excited about engineering while playing.  Here is how our staff plays:  

Some of our staff now help build huge structures out of LEGO® materials as a way to bring the community together.  Here is one of our favorite recent builds:

Want even more information about becoming a LEGO® Master Builder, artist or designer?  We have provided additional articles, interviews, and videos below.  If you see a great article or video missing from this list, let us know and we will add it.

LEGO® Master Builder Articles:

LEGO® Master Builder Interviews:

LEGO® Master Builder Videos:

Great Links That Are All Things LEGO®


Team Building Through Play

Back in 2009, a corporation asked us if we could provide them a fun team building event using LEGO® materials.  Well, our organization had been playing with LEGO® bricks since 1997, so we thought, why not give it a try.  Approximately 8 years later, we have now run team building events for Fortune 500 companies, around the country, such as Google, Microsoft, VISA, Pixar, and Clorox.  Check out some of what we have done below:

Check out some of the events we have run below:


We ran a team building event recently for Google’s Global Food Program Team. Here is what they accomplished:

Medtronic 4

We participated in one of Medtronic’s retreats and had them building with LEGO at a winery.

Clorox visited Play-Well Pleasanton and created a Rube Goldberg LEGO project that used it’s own products.


We ran a team building event for 100 B.O.S.S. Staffers.  Here is an article describing that day:


MarkWest Energy in Colorado held their annual retreat for their engineering staff and we provided them some creative, collaborative challenges with LEGO.

Screen Shot 2015-09-11 at 3.22.27 PM

An NCAA college basketball coach had us create a LEGO basketball challenge for their team before the start of the season:


Amazon asked us to create a LEGO building contest for their team of engineers. Here is what they produced:


We brought millennial students and working professionals together to learn about each other, how they work, and what is important to them all through LEGO.

Click HERE for more information about our Play-Well Team Building Events or you can complete our Team Building Interest Form HERE.

Google & Play-Well Connecting Over LEGO

We recently ran a Play-Well Team Building Event for Google’s Global Food Program Team.  The goals were to inspire creativity, collaboration, all while solving problems in a fun way.  And of course, we used LEGO to do this.  Check out some of the LEGO challenges they got to do.


The team dove fully into the project, sometimes even standing on tables in order to accomplish their goal.


We hope that will stay up there.


Staff took a lot of joy in trying to knock each other’s LEGO Towers down.


This LEGO tower was left standing though.


Now on to the more complex LEGO build.


One of the challenges is to figure out how to get many different contraptions to work all at a uniform rate.


Attendees used everything at their disposal to help solve a complex LEGO build.


Even choosing to build on the floor if necessary.


One of the managers overseeing his staff’s work. He was quite impressed.


Now they have figured out what they need to do and are building fast.


We even had time for LEGO car races.


And the competition was fierce.


Some staff even left the build to watch the LEGO races.


Back in the room, the large build is moving quickly.


Once that task was done, it was time for the creative LEGO builds.


Many different ideas were coming into play.


This build included a pirate theme and a flag.


This group incorporated flowers, twigs, and a wine cork into their LEGO contraption.


This team was quite proud of their LEGO creation.


Overall, people were having a great time.


In the end, we had a debrief about the build and the day.


Many people had built some impressive LEGO creations in such a short span of time.



We reviewed some of the lessons we learned that day about the team. Overall, a really great group that worked extremely well together.

If you’d like us to provide a team building event for your organization, simply complete our team building interest form HERE.  For more information about our Play-Well Team Building events, click HERE.

Play-Well Adventure at Adobe

We were lucky enough to participate again in Adobe’s Field Trip for their families at their Utah, Seattle, and San Jose office.  There were dinosaurs, Hula dancers, gliders, clowns, and of course, we brought the LEGO.  Hopefully, we were able to inspire some future engineers in the process.

Adobe – Lehi, UT

Future Adobe Campus in LEGO. #adobelife #adobeideas #adobe #playwell

A post shared by Play-Well TEKnologies (@playwellteknologies) on


Our booth is ready for people. We usually refer to the name though as LEGO.


Even a dinosaur had to stop by our booth at one point to check out what was happening.


Our jousting battles were in full swing. Some kids had returned from last year just to participate.


We made the Adobe logo out of LEGO. 3 ft. by 3 ft. We used it as the starting point for our Adobe campus.


One of our first additions to the Adobe Campus.


The campus is coming along. People keep adding their office to the mix.


Of course we were also racing cars.


The campus is nearly complete.

Adobe – Seattle

Adobe Life Seattle 2

At the Seattle office of Adobe, we built LEGO right under the bridge.


Adobe – San Jose, CA

Adobe Life San Jose 1

For Adobe Field Trip in San Jose, we built the frame of an Adobe sign and kids finished the build.

Adobe Life San Jose 2

We even brought a replica of the Golden Gate Bridge in LEGO.

Adobe Life San Jose 3

We built a LEGO Minecraft world to go with the Adobe Sign.

Adobe Life San Jose 4

The Adobe sign is complete. Thanks for having us!


Girls Only Engineering Day at Northglenn STEM High School

On April 28th, 2015, we provided a Engineering with LEGO workshop at Northglenn STEM High School’s Girls Only Engineering Day.  Here is a description of the event:

“The goal of GO Engineering Day is to provide opportunities for our female students at Northglenn STEM High School to learn about different fields in engineering, to meet and talk with professional engineers and engineering students, to learn about local engineering schools, and to participate in activities to develop skills involved in different engineering fields.  We are hoping that this event will be run completely by women, for women.”  

The project was a “System Engineering Build Challenge with LEGO”.  The girls had the challenge to complete 3 separate conveyor belts (1 horizontal, 1 inclined, and 1 vertical) and then try to move a brick across all three together.  Once done with the brick challenge they had to try it with a marble and 2 groups succeeded with the marble.  The girls learned about the PROCESS of engineering and what it takes to work successfully on an engineering team with their peers.

Check out some pictures from the event:

IMG_9202 IMG_9204 IMG_9206 IMG_9207 IMG_9208 IMG_9209 IMG_9210

Female Scholars of Science & Technology with Alice Finch

Femal Scholars with Alice Finch

World-Renowned LEGO Artist, Alice Finch, the creator of the 400,000 piece LEGO Hogwarts introduced students to the many technological advancements contributed by female scientists and engineers today at Play Well Northwest Activity Center. Children learned about these female scholars by experientially building LEGO models of their great inventions. This is Alice Finch’s kick-off event as part of a larger project to introduce a variety of women scholars to kids through a LEGO curation.


Alice teaching kids about Emily Roebling, the woman who saved the Brooklyn Bridge (


Students building our cable stay bridge.


The cable-stay bridge was 6 ft in length. The bridge is complete with spinning diamond satellites.


Celebration. The bridge is complete.


Alice Finch displaying her Hogwarts Castle and all the details inside. There is a working slide inside.


We are now getting ready to build our city, but we first must determine the roles of each city planner. This city has its own garbage area, as well as a forest.


Teaching kids on how to build a DNA Strand.


DNA Strand complete.


How did Steve from Minecraft get in here?


Now that is a science lab.


This is a tallest and most complex DNA strand we’ve seen so far.


Alice Finch answering questions about what it is like being a LEGO Artist.


Students hard at work.

11 14 Check out some of the pictures from the event here.